In a very simple definition, branding is the process of using a group of words or an image to identify a company or its products and services. This is the perception people have about a product, idea or service. The perception could be negative or positive.
Branding is what separates you from your competition “WHY DOES MY BUSINESS NEED BRANDING?” Your company can be transformed through branding as it influences people to perceive your business or company as distinctive, reliable, and trusted and whatever else applies to your business. Companies that have branded their businesses stand out from competitions. Coca-Cola is a typical example.
Branding also helps boost sale; If you need your product/service to be the only solution for your customers then you need to start branding your business. Branding can create emotional sensation for your company in the minds of consumers who choose products and services based on emotions. This way if your customers have emotional sensation about your products/services they will sort only after you. Nestlé Milo Beverage is a product that has used emotional significance to win over their customers especially the young. Branding can give your business the recognition and loyalty it needs. Branding creates an image for your business. Through branding people will see your product and they will quickly attach it to your company. Whenever people see Tom-Tom sweet they easily associate it with Cadbury.
This is why branding gives you the opportunity to say everything about your company in one outstanding image. The added value your business has been longing to have can come through branding. No one likes to go for unbranded products or services so if your business is branded people will definitely choose you over your competition. Every company likes to be connected to their customers at all times, with branding no matter how amateur you are it can give your business the credibility your customers/clients are looking for. Every business owner wants to be on top and to be on top you need to brand your business.