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Tuesday, 11 November 2014

Reality Star's Hollywood Game Makes N7.3B In First Quarter Sale


The entertainer's first mobile game, Kim Kardashain: Hollywood has grossed $43.4m in its first quarter on sale, constituting more than half of its developer’s total revenues for the period.
Kim Kardashian is gradually moving out of the "famous for nothing" zone into the "wealthy businesswoman" league, and the move is major!
The entertainer's first mobile game, Kim Kardashain: Hollywood has grossed $43.4m (N7,325,920,761.90) in its first quarter on sale, constituting more than half of its developers total revenues for the period.
According to Glu Mobile, which developed the licenced game for iPhone and Android, the company has earned four times as much from Kardashian's game as it did from its next biggest earner, Deer Hunter 2014.
The game uses a free-to-play model, letting players build their character up from a Z-list celebrity to an A-list star – and best friend of Kim Kardashian herself – by going to parties, earning corporate sponsorships, and buying clothes.
Of course, as a free-to-play game, all of those things take time. Time which can be sped up with a cash injection. Hence the $43m revenue.
The firm's chief executive, Niccolo de Masi said: "Glu's third quarter was the strongest in the company's history as non-GAAP revenue and Adjusted EBITDA set all time records. The record quarter was driven by the strength of Kim Kardashian: Hollywood, our new releases Dino Hunter: Deadly Shores and Tap Sports: Baseball, ongoing traction with Deer Hunter 2014 and Eternity Warriors 3 and the addition of Racing Rivals to our product portfolio."
The Guardian reports that income burst from Kim Kardashain: Hollywood quadrupled Glu Mobile's overall revenue year-on-year, and took it from a $1m loss the quarter before to $15.4m profit.
And the figures released in the company's quarterly report suggest that the runaway success of the game is largely in its ability to monetise players. The company saw 108m installs of its games last quarter, around the same as it had in the first quarter of the year (106m). But revenue in the first quarter was half what it was after the release of Kardashian's game.
Unconfirmed reports from US site TMZ suggest that Kardashian herself will get 45% of the net profits for the game, putting her income from just one quarter at around $15m after expenses.
In October, Kardashian extended her contract with Glu for an additional three years, and the company released Kim Kardashian: Hollywood 2.0 on Facebook.