Rihanna has launched her very own agency that is going to represent stylists, makeup artists and hairdressers. This is something new from her other ventures. It was reported by The Hollywood Reporter that Rihanna has joined forces with talent manager Benoit Demouy, to create agency Fr8me which will help those in the beauty and fashion field book work on commercials, editorial shoots, ad campaigns and for red carpet events.
This is what Rihanna told THR:
'Hair, makeup and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do.'
Rihanna and her business partner have also launched a photo agency A Dog Ate My Homework.
This is something that I welcome seriously.
Rihanna and her partner have already signed up some big names in the beauty and fashion world including her own makeup artist Mylah Morales, Taraji P. Henson's wardrobe stylist Jason Bolden and hairstylist Patricia Morales, who styles Evan Rachel Wood and Fergie, and fellow hairstylist Marcia Hamilton who helps Jada Pinkett Smith keep her locks looking good.
Stylist, hairdressers, wardrobe stylist for celebrities will be happy to sign-up. I think this is a proper avenue for these people to connect with eachother and connect wih clients. I believe celebrities in Hollywood will thank Rihanna when they realize how helpful it is to them.