According to New York Times, last
month, Cory Jones, a top editor at Playboy, went to see its founder Hugh Hefner
at the Playboy Mansion and suggested that they should stop publishing
images of naked women. Mr. Hefner, now 89, but still listed as editor in chief,
agreed.
As part of a redesign that will be
unveiled next March, the print edition of Playboy will still feature women in
provocative poses. But they will no longer be fully nude.
Its executives admit that Playboy
has been overtaken by the changes it pioneered.
“That battle has been fought and
won,” said Scott Flanders, the company’s chief executive. “You’re now one click
away from every sex act imaginable for free. And so it’s just passé at this
juncture.”
For a generation of American men,
reading Playboy was a cultural rite, an illicit thrill consumed by flashlight.
Now every teenage boy has an Internet-connected phone instead. Pornographic
magazines, even those as storied as Playboy, have lost their shock value, their
commercial value and their cultural relevance.
Due to internet porn, Playboy’s
circulation has dropped from 5.6 million in 1975 to about 800,000 now,
according to the Alliance for Audited Media. Many of the magazines that
followed it have disappeared.
'You're now one click away from
every sex act imaginable for free. And so it's just passé at this juncture,'
Playboy Enterprises CEO Scott Flanders told the Times.
Playboy's website got rid of nudity
last August, and the company says that traffic quadrupled to 16million as a
result.
Future versions of Playboy will
still feature pictures of women in 'provocative poses', but not full nudity and
it is not yet known whether it will keep publishing a centerfold.
Hefner, who still personally selects
all the nude spreads for the magazine, was not quoted in the Times piece and
has not commented publicly on his Twitter account.
The company insists that its
strategy is best for business.
'Don't get me wrong,' editor Cory
Jones said of the decision to dispense with nudity, '12-year-old me is very
disappointed in current me. But it's the right thing to do